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Account Development

Selling doesn’t end with the order. IBP’s Account Development programme helps sales professionals manage accounts, and their time, to maximise opportunities and profitability. Our IMPACT Account and Opportunity Planning tools ensure that teams focus on the right accounts, with a clear strategy for hitting growth targets while protecting ‘at risk’ clients.

Attendees will improve their ability to:

  • Identify customers where there is significant opportunity for growth, and those that are in the maintenance and retention phase
  • Create account plans and campaigns to gain further penetration into an organisation
  • Leverage internal networks to open doors to new opportunities