Call: +44 (0) 20 7649 9959

Assessments for Sales Teams


IBP Photos

While many sales assessments measure aptitude or personality, the fact is, personality has little to do with how well people sell. Our IBP Assessment range measures sales attributes, suitability and skills, focusing only on the factors that really make a difference in sales success. We’ll help you answer key questions, like:

  • Could any of your salespeople be performing even better?
  • Which of your salespeople have what it takes to become a top performer?
  • What weaknesses are holding your team back from reaching their full potential?
  • Do you have the right people in the right sales roles?
  • What is the current state of your team’s skills, and what will it take to bring their skills and capabilities to a higher level?


Uncover Your Team’s Sales Strengths, Weaknesses, and Growth Potential

Using our IBP Sales Assessment tools, we will be able to evaluate your sales team to determine their strengths, weaknesses, growth potential, and overall ability to sell.

The assessment provides individual and team analysis of your salespeople and sales managers, detailing each individual’s potential to become a top performer. We provide a roadmap that identifies the skills each individual must learn, the attributes they must develop, and the weaknesses they must overcome to achieve top sales success.

Your management team will receive a summary that uncovers the crucial elements of success that exist across your sales team, the major hidden weaknesses in your team, the revenue growth potential in your team, and sales management’s effectiveness.


Build a Plan for Sales Improvement

Based on the results of the sales assessment, we’ll deliver specific recommendations and an action plan that maps out what you need to do to significantly improve sales results. This may include elements from IBP’s range of targeted programmes on developing sales capability and building a robust Sales Process.

Learning should not be seen as a one-off event – achieving sustained behavioural change is a continuous process, so what you do after the learning event is more important than what you do during the event itself.

Because everyone learns at their own pace and in different ways, IBP has created the IBP Learning Zone as a place for sales professionals and managers to explore new techniques and refresh their knowledge so that they can continue to improve their game.

An essential tool for both teams and managers, the IBP Learning Zone includes a range of learning aids, reminders, bitesize videos and downloads that enable individuals to revisit lessons and review their progress. The IBP Learning Zone will also give you the ability to capture sales behaviours and coaching notes wherever you are.

For sales team leaders, IBP has also produced the Sales Coach App to provide an objective view of sales team performance, enabling them to:

  • Capture sales behaviour and produce real-time analytics
  • Review skills and sales capability across the organisation
  • Collate coaching notes for each sales person
  • Set and agree learning and development objectives


To learn more about the IBP assessment tools or the IBP Learning Zone, simply contact us or call us on +44 (0) 20 7649 9959