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Developing sales capability

Why do some sales people struggle, while others far outperform the rest?

IBP’s SELLING WITH IMPACT programmes reveal the subtle but essential differences between successful sales calls and those that fail, or just fail to excel. Based on the latest research, our courses change the way sales people interact with prospects and clients, teaching them to uncover and close bigger opportunities and to build compelling solutions that demonstrate great value for customers.

The strength of IBP’s programmes is that they address the very different skills, tools and behaviours that sales people need at different stages of the sales process, from Opportunity Creation and Opportunity Management to Account Development and Managing Sales Teams. Beyond the classroom, our unique Impact Portal and Sales Coach App equip individuals to continue their personal development and allow team leaders to measure behavioural change in real time.

IBP provides tailored courses to suit a variety of sales roles and functions, including:

  • Customer service
  • Direct sales
  • Channel sales
  • Retail sales
  • Strategic account management
  • Sales coaching
  • Sales management
  • Leadership development


To find out more about the full range of IBP’s SELLING WITH IMPACT programmes, contact us.