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Jony Ive provides emotion to logic

Traditional technology marketing often revolves around explaining a product’s features. It assumes if Product A has more or better features than Product B, and is priced competitively and is well supported, then Product A is what more consumers will buy. But there’s a little thing called emotion that often gets left out of the mix.....

What the colour your wearing says about you at the Christmas Party

We often talk about colour in terms of personality, but what colour you wear also sends out signals to those who are looking at you. What do you want them to see or feel when they look at you, and is the colour you are wearing sending the right or wrong signals this christmas. 

How to keep your sales team on target over the summer

For many, summer is the best time of year, but if you’re not careful, it can lead to a major drop in sales volume. Here’s how to prevent that.

Summer is often one of the hardest times of the year for sales managers. As temperatures warm up and employees start daydreaming about vacation, it’s easy to lose focus on sales, resulting in low numbers for the quarter...

Neuroscience in Retail

Neuroscience is now showing how to create a sensationally rich environment that is going to grab hold of the customers attention and build memorable interactions that will lock into their brain. Are we now entering into the 4th industrial Revolution due to an online and offline requirement. 

It is personal - not just business

In 2016 a key trend emerged in purchasing, based around personalising goods and services which is continuing into 2017 and beyond and Individualism is now seen as a Mega-trend - referring to the consumers growing desire to be recognised as having 'personal needs' rather than part of a mass market. In this open letter to her retail stores, Laura Hatswell discusses how Salecology helps her business in driving individual service in retail. 

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