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Neuroscience in Retail

Neuroscience is now showing how to create a sensationally rich environment that is going to grab hold of the customers attention and build memorable interactions that will lock into their brain. Are we now entering into the 4th industrial Revolution due to an online and offline requirement. 

It is personal - not just business

In 2016 a key trend emerged in purchasing, based around personalising goods and services which is continuing into 2017 and beyond and Individualism is now seen as a Mega-trend - referring to the consumers growing desire to be recognised as having 'personal needs' rather than part of a mass market. In this open letter to her retail stores, Laura Hatswell discusses how Salecology helps her business in driving individual service in retail. 

Reverse psychology - 6 tips to win more business

Back in 1961, William McGuire developed a theory that he called the Inoculation Effect. He used the theory to describe the process by which we can become resistant to attempts of persuasion. 55 Years later customers are well attuned to tactics and techniques that sales people attempt to use to persuade them, more often than not the customer uses it to get better deals. This article shows you 6 tips for using reverse psychology to ......

Practice Makes Permanent

“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.” This quote—from Malcolm Gladwell—sums up what makes every Olympic athlete so great. We all know that getting to the top of any sport—or any profession—requires learning and practicing new skills, refining our approach, focusing on one aspect of our performance, and getting better and better each day. But this is something sales people shy away from....

Story telling will boost your sales performance

Sales stories have a profound effect on our brains and our behaviour. This goes back to childhood, when the most basic request we made as kids, besides “I’m hungry,” was “tell me a story.”   A series of experiments performed by neuroeconomics pioneer Paul Zak  found that stories that are highly engaging and contain key elements, including a climax and denouement, can elicit powerful empathic responses by triggering the release of Oxytocin.

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